Ashanti Moses is a make up artist whom after 2 years of running her studio, she was desperate to gain more profit and scale her business. Before joining Digimali project, Ashanti struggled with branding her business in a way that will increase its visibility online, sales revenue and acquire new customers.
Initially she was using her personal profile on Instagram to share her content which was not performing very well in terms of returns on investment in sponsored advertising. Through the training on digital marketing,
Ashanti has improved her business branding by registering a business account for her business on Instagram and facebook and improving her marketing content to attract potential customers. Through her improved marketing and branding, she has acquired influential customers who have promoted her business further such as celebrities and politicians.