Founder and Executive director
Lydia Charles Moyo, a 28-year-old Tanzanian, a passionate social change maker and communication strategist having worked in International non-government organizations, local organizations and private sector in a range of roles such as communications, ASRHR consultancy, leadership and management. She is currently working to achieve financial resilience and influence adolescents’ and young women’s sexual and reproductive health outcomes. Lydia is the Founder and Executive Director of Her Initiative, a non-government organization that works with and for young women and girls to break the circle of poverty and achieve financial resilience among girls and young women in Tanzania through programs tailored to suite todays’ social and entrepreneurial needs. Ms. Moyo is also an innovator, having championed the development of the first swahili online learning platform for women in Tanzania named ‘Panda Digital’ which provides a learning opportunity for young female entrepreneurs at their own pace and time with ambitions to expand in the region in the future.
Lydia has over 8 years of experience working in international development and media, including engagements with Femina HIP as the leader of the Girl Power team, TV and radio programs producer and broadcast journalist at EFM, DTV and Clouds Media Group. Lydia has broadcasted youth and women TV and radio programs such as Ndoto Kubwa, Ruka Juu, Fema TV and radio shows With proven experience in communications .Lydia has led and coordinated communications particularly media and social media for menstrual hygiene management coalition during International menstrual hygiene Day. Lydia is also well experienced in public speaking, she has moderated and facilitated events and panels focusing on gender equality, entrepreneurship and business, Digital and innovation AWLN launching event-UN Women Tanzania, Ajenda ya Msichana - Msichana Initiative(2018), Malkia wa Nguvu –Clouds media(2017), International Day of the Girl – WILDAF, Femina Hip youth conference(2017-2018) , Kisa program by Africaid Arusha (2017) and menstrual hygiene Day –Menstrual hygiene management coalition (2018,2019, 2021).
She is particularly effective in designing and influencing Social Behaviour Changing Communication and programs and media strategies, with additional expertise in project management, training and resource mobilization.
Lydia is part of the Goalkeepers community convened by Bill and Melinda Gates Foundation, the Gender Equality Community by ONE, the Global Peace Women Leadership Academy (GPWLA), Africa Women leadership Network (AWLN), the East Africa Young Women leaders Mentorship Initiative (EAYWLMI) and Dada Rise Fellowship convened by Akili Dada and Country representative for Pan-African Tech Foundation (PATF). She has a Bachelor of Arts Degree in Public Relations and advertising from the University of Dar es Salaam