In a vibrant display of unity, determination, and innovation, the Panda Event once again brought together young women entrepreneurs from various backgrounds and occasions to acknowledge their efforts and contributions to the national economy. This exceptional platform has become a beacon of inspiration for aspiring young women business owners across Tanzania.

On the 12th of May 2023,Her initiative hosted a Panda Event; Digital Skills for Transformed Business. Emphasizing on the importance of embracing technology and innovation in today’s rapidly evolving business landscape, Mr. Selestine G. Kakele, the Deputy Permanent Secretary of the Ministry of Communication and Information Technology. The Guest of Honor at the event highlighted the significance of the event and showcased the government’s commitment to supporting women entrepreneurs. 

“Digital education is not a luxury, it is a necessity in today’s world, so we will ensure that women and girls get more education about this issue,”

He also added,

“We must create an enabling environment for women and girls by promoting and developing their businesses through the Digital ecosystem”

Panda 2023’s goal was to promote new solutions, ideas, and a collective voice on issues related to the use of innovation and technology in transforming traditional businesses into digital enterprises. With technology playing an increasingly vital role in modern entrepreneurship, the event served as a platform for young women to explore the opportunities and challenges presented by the digital realm. pANDA brought together a diverse range of participants, including young women entrepreneurs, government officials, civil society organizations (CSOs), international non-governmental organizations (INGOs), development partners, as well as celebrities and influencers working within the digital ecosystem. This collective gathering of minds fostered a dynamic environment for knowledge-sharing, collaboration, and networking.

event involved different key speakers, Lilian Mwamdanga from UN WOMEN represented Ms. Hodan Adoo a country representative for UN Women in Tanzania, on her speech she was quoted saying;

“We need to take concrete steps to ensure that women have the same opportunities for various digital businesses as for men”

Lilian Mwamdanga, Program Specialist UN Women Tanzania


Throughout the event, messages were conveyed through various engaging mediums, including captivating plays and traditional dance performances, thought-provoking panel discussions, and captivating painting artwork. These forms of expression enriched the overall experience and created a vibrant atmosphere of inspiration, creativity, and collaboration. Moreover, the Panda Event gave a chance for young women to showcase their businesses by creating an inclusive exhibition space where young women entrepreneurs could showcase their talents and businesses. 

“I am incredibly grateful for the transformative experience that the DigiMali project and Panda Event provided me. It not only allowed me to showcase my work to a wider audience but also connected me with mentors, investors, and fellow entrepreneurs who believed in my vision. 

The event served as a catalyst, propelling my business to new heights and empowering me with the knowledge and resources needed to overcome challenges. The Panda Event has been instrumental in shaping my entrepreneurial journey and has given me the confidence and support to create a lasting impact in my community.

Idda Katigula (Young woman entrepreneur)

During the panel discussion Mr. Jumanne Mtambilike who is the CEO of Sahara Ventures was quoted as saying 

“Let’s try to keep up with the speed of technological change, because if we look at it now, there are jobs that have completely changed and where we are heading there are others that will change and disappear completely. Let’s learn and adapt to this Speed ​​and use the networks for our benefits”~ Jumanne Mtambalike


Also Ms. Sekela Yona the CEO of Rangi Rangi used the art of painting to  showcase how gender norms, cyberbullying and environmental constraints affect women’s involvement in the digital economy.

Besides all, the Panda Event also served as a milestone celebration for the Panda Digital platform, which marked its two-year anniversary. Panda Digital has been instrumental in enhancing skills development for over 5,000 young women entrepreneurs through its website and an artificial intelligence SMS model. This online platform has revolutionized access to education and resources, enabling women to overcome barriers of time, money, and language. The Panda Event offered an opportunity to reflect on the transformative impact of Panda Digital and celebrate the success stories of the women who have benefitted from this groundbreaking initiative.

Lydia Moyo, Her Initiative’s Executive Director  stated that,, , the goal of establishing Panda Digital is to ensure that girls and young women get the necessary skills and resources to start and run their own businesses to reach the digital economy.  

She added more

“On the 2-year anniversary of Panda Digital, I am filled with immense pride and gratitude for the incredible journey we have embarked on. Panda Digital has revolutionized the way we empower and support young women entrepreneurs, breaking barriers of distance and accessibility. 

Through our digital platform, we have been able to reach aspiring entrepreneurs in even the most remote areas, providing them with the tools, resources, and mentorship needed to thrive. The impact of Panda Digital is truly inspiring, as it has unlocked a world of opportunities, empowered countless individuals, and transformed communities. As we celebrate this milestone, we recommit ourselves to continue pushing boundaries, fostering innovation, and creating an inclusive ecosystem where all women have the chance to succeed. Together, we are building a brighter future, one digital step at a time.”

Lydia Charles Moyo, Founder and  Executive Director of Her Initiative


In conclusion, the Panda Event continues to be a driving force in empowering and uplifting women entrepreneurs in Tanzania. By providing a platform for discussion, debate, and recognition, it fosters an environment where young women can thrive and grow. Thanks to our esteemed partners The Government of the United Republic of Tanzania through  the Ministry of ICT, UN Women Tanzania, The Embassy of The Kingdom of Netherlands, Women Funds Tanzania, NCBA Tanzania, Serengeti Bytes Company, EFM Media, Revoltek Company and Dar Es Salaam University Marketing Association, their contribution has made this event a reality.



The 2023 event exemplified the power of collaboration, innovation, and digital skills in transforming traditional businesses into resilient and forward-thinking enterprises. As we celebrate the achievements of the Panda Event, let us be inspired to support and empower women entrepreneurs, for their success paves the way for a brighter and more inclusive future.    













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