Naomi Laison, Youth Leader - Going Beyond
Hello, my name is Naomi Laison, and I am proud to call Arusha my home. Today, I want to share how my journey through the Digital Business Program changed my life, not just as a young leader but also as an entrepreneur.
Before joining the program, running my small business felt like navigating a maze in the dark. I struggled to identify my customers and reach them effectively. My business lacked structure, and I had no idea how to leverage digital tools to grow.
Every step forward felt like a guess, and the uncertainty was overwhelming. When I joined the Digital Business Program, everything began to shift. The training provided a roadmap that transformed how I saw and managed my business. I learned how to analyze customer needs, design products and services that truly add value, and use digital platforms to connect with a broader audience.
What stood out the most was the focus on practical, hands-on learning. The facilitators didn’t just teach theories; they guided us through exercises that helped us apply what we were learning to our own businesses. By the end of the program, I had a clear strategy to position my business online and reach the right audience.
The program also built my confidence. I went from second-guessing every decision to speaking about my business with pride and clarity. Collaborating with other young entrepreneurs gave me new perspectives and ideas, while the supportive environment helped me realize that challenges are opportunities to grow.
Today, my business is thriving in ways I never imagined. I’ve gained new customers, improved my products, and built a presence online that reflects my vision. The knowledge and tools I received from the Digital Business Program have equipped me to keep growing, even in the face of challenges.
For anyone struggling to move their business forward: don’t give up. The right guidance and community can make all the difference. I’m living proof that with the right opportunities, you can overcome any obstacle and unlock your potential.